Alerts are automated workflows that run in the background and take action the moment a creator meets a condition you define. You set the rule once, and Growi handles the rest — sending messages, updating pipeline stages, or notifying your team automatically.
For example, you could set up a workflow that: sends a congratulatory email to any creator who hits 10,000 views on a post, moves them to a VIP stage in your pipeline, and pings your Slack channel — all at the same time, without any manual work.
What can Alerts do?
Alerts can automate three types of actions when a condition is met:
Category | What you can do |
CRM Updates | Automatically move a creator to a new pipeline stage or apply a tag to their profile or post. |
Messaging | Automatically send an email, TikTok Shop DM, or SMS to the creator. |
Internal Alerts | Automatically notify your team via Slack, Discord, email, or text message. |
What can trigger an Alert?
There are five types of triggers you can use:
Trigger Type | What it monitors |
Post Performance | Fires when a post hits a metric threshold — such as views, likes, shares, comments, engagement rate, GMV, or a specific hashtag in the description. |
Sales / GMV | Fires when a creator's revenue hits a threshold — weekly GMV, monthly GMV, lifetime GMV, or total order count. |
Post Activity | Fires based on posting behavior — such as going X days without posting, posting X times in a period, falling behind on deliverables, or approaching a due date. |
Campaign/Contract Decision | Fires when a creator's application to a campaign or contract is accepted or rejected. |
Tier Milestone | Fires when a creator reaches a view tier milestone. |
How do I create an Alert?
In the left sidebar, go to AI Workflows > Set Alerts.
Click Create Workflow in the top right.
Select Setup Custom Alerts.
Follow the 5-step workflow builder: Goal, Scope, Nurture, Schedule, and Review.
Each trigger type has its own dedicated guide in this collection with full step-by-step instructions.