Step 1: Open the Campaign Builder
Log in to your Growi account.
In the left sidebar, click Onboard Creators, then select Campaigns.
Click Add campaign in the top right corner.
Select General when prompted to choose a campaign type.
Click Continue.
On the next screen, select Performance-Based.
Click Continue.
Step 2: Set Store and Duration
Store (Optional)
Select which platforms you want to track affiliate sales on: Shopify, TikTok Shop, Amazon, or Custom website.
Timeline (Required)
Performance-Based campaigns only support Ongoing timelines. There is no One-Time option for this campaign type. Set the Start date using the date picker. Past dates are allowed and Growi will backfill tracking data from that date forward.
Click Next to continue.
Step 3: Set Campaign Requirements
Channels to Track (Required)
Select the social platforms you want to track creator content on: TikTok, Instagram, YouTube, Twitter / X, Facebook, or Content Submissions.
Note: Enable Track Instagram Stories if you also want to capture Story content. Stories only track when creators have linked their Instagram accounts.
How to Track Creator Posts (Required)
TikTok Shop product link options are not available for Performance-Based campaigns.
Method | How it works |
Hashtag | Creators include a specific hashtag in their post. Enter one or more, comma-separated. |
Account Mention | Creators @mention your brand account in their posts. |
Entire Account | All posts from the creator's linked account are tracked. |
Keyword | Posts containing a specific keyword in the caption are tracked. |
Click Next to continue.
Step 4: Set Compensation and Payout
Basic Tab
Pay Per View
Set the dollar amount you want to pay per a defined number of views. Enter the amount and the view threshold. For example, $5 per 1,000 views.
Additional Pay Per View Controls
Setting | What it does |
Count Bonuses Per Social Account | View counts are tracked per social account rather than combined across all accounts. Enable this if creators post on multiple platforms. |
Count Bonuses Per Post | View thresholds reset per individual post. Each post earns its own bonus independently. |
Minimum Views Threshold | The creator must reach this number of views before becoming eligible for any payout. |
Maximum Views Cap | Views beyond this number are not compensated. Leave at 0 for no cap. |
Retainer / Fixed Amount | A flat amount paid to the creator on top of their per-view earnings, regardless of performance. |
Minimum Posts Required | The creator must submit at least this many posts before becoming eligible for payout. Leave at 0 for no minimum. |
Store Commissions (Optional)
Set commission structures for each connected store. Choose Percentage or Flat amount per sale for Shopify, TikTok Shop, Amazon, or Meta Ads.
How Often to Pay Creators
Option | Payment frequency |
Every 7 days | Creators are paid weekly. |
Every 14 days | Creators are paid every two weeks. |
Every 30 days | Creators are paid monthly. |
Every 90 days | Creators are paid quarterly. |
Tiers Tab (Optional)
Use tiers to reward creators differently based on their view performance. Each tier has a name, a reward amount (shown as $ per views), and a views threshold. Click Add Tier to add more levels.
Click Next to continue.
Step 5: Add Details and Advanced Settings
Campaign Name (Required)
Enter the name of the campaign. This is what creators will see on the application page.
Campaign Content (Optional)
Tab | What to write |
Description | Explain what the campaign involves and what creators need to do. |
Qualifications | List criteria a creator must meet to be eligible. |
Disqualifications | List anything that would disqualify a creator from applying. |
Campaign Budget (Optional)
Set an overall budget cap to track total spend across the campaign.
Discord Functionality
Use these settings to connect your Discord server to this campaign and automate creator onboarding through Discord.
Setting | What it does |
Require the creator to link their Discord account | Creators must authorize their Discord account before joining the campaign. |
Require creator to have a specific Discord role | Creators must already have a specific Discord role on your server before they can join the campaign. Use this to restrict the campaign to members of a particular tier or group. |
Automatically add Discord roles upon approval | Growi automatically assigns a Discord role to the creator when their application is approved. |
Automatically create private channel upon approval | Growi automatically creates a private Discord channel between your team and the creator when they are approved. Select the team roles that should have access, and optionally place the channel under a specific category. |
Assign Discord roles based on TTS GMV tiers | Automatically assign Discord roles to creators based on their last 30 days TikTok Shop GMV. Click Configure to set up custom tiers with thresholds, roles, and DM messages. |
Creator Information
Use these settings to collect additional information from creators during signup or to control what they see.
Setting | What it does |
Require creator address | Creators must provide a mailing address before joining the campaign. |
Require creator phone number | Creators must provide a phone number before joining the campaign. |
Enable tax ID collection | Creators are asked to provide their tax ID during signup. This information is securely stored and used for generating tax forms. |
Enable SMS notifications for creators | Creators receive campaign updates via SMS. |
Require contracts | Creators must sign a contract document before their application is approved. |
Hide payout on signup | The payout amount is hidden from creators on the application page. |
TikTok
Setting | What it does |
Send TikTok Shop target collaborations | Automatically send target collaboration invites to approved creators via TikTok Shop. Click Configure to define the specific collaborations you want to target for this campaign. |
Auto-generate Spark Codes | Growi automatically generates TikTok Spark Codes for approved creators so you can boost their content as paid ads. |
Shopify
Setting | What it does |
Offer Shopify free samples | Send approved creators a free product sample through Shopify. Click Configure to select the products you want creators to choose from and set up fulfillment details. |
Tracking and Attribution
Setting | What it does |
Automatically update tiers | Creators are automatically moved between tiers as their performance metrics change in real time. |
Attribute non-cycle views | When enabled, views from posts made prior to the start of the current cycle are counted toward the creator's performance in this cycle. |
Track linked TikTok Shop sales | When enabled, creators are only credited for revenue generated from videos created within this campaign's timeframe. |
Set a Total Post Requirement | Sets a total number of posts required across all creators for the campaign. Use this to track overall campaign progress and ensure your posting targets are met. |
Auto-approve social account applications | Social accounts submitted by creators are approved automatically without manual review. |
Generate previous invoices | When enabled, previous invoices will be generated for creators who join after cycles have already been completed. |
Automatically Approve Creator Applications | All creator applications are automatically approved. Only enable this when you are certain you do not need to review applications manually. |
Reward each tier | Creators receive the reward for every tier they reach, not just the highest one. |
Limit attribution to posts after creator application approval | When enabled, Growi only counts posts published after you approve a creator's application. For example: if your campaign starts July 1 and you approve a creator on July 10, only their posts from July 10 forward will appear in your campaign data. |
No cross post compensation | Only the original post is compensated. Cross posts to other platforms are tracked but remain unpaid. |
How long to keep tracking posts | Set the number of days Growi tracks a post after it goes live. Leave blank to track indefinitely. |
Monetization
Setting | What it does |
Pay TikTok Shop Commission | Enable this to process TikTok Shop commissions for this campaign through Growi's payout system, rather than through TikTok Shop directly. |
Affiliate
Use these settings to configure custom affiliate links for your creators.
Setting | What it does |
Custom Affiliate URL | Set a base URL for creator affiliate links. Growi appends a unique code per creator — for example: https://example.com/?a=unique_code. |
Cookie Life (Days) | How long a referral cookie stays active after a customer clicks a creator's link. The default is 90 days. |
AI
Setting | What it does |
Automatic AI Analysis | Growi AI automatically analyzes creator posts and generates performance insights, engagement predictions, and compliance checks. When enabled, Growi uses the Qualifications and Disqualifications you set in the campaign content to verify whether creator posts meet your guidelines. |
Click Next to continue.
Step 6: Review and Launch
Growi will show you a full summary of every setting you have configured across all steps.
Section | What it shows |
1 — Campaign Type | The compensation structure selected and payout subtype. |
2 — Store and Duration | Timeline, start date, and connected stores with commission rates. |
3 — Campaign Requirements | Platforms tracked, grace period, posts per cycle, and cycle duration. |
4 — Compensation and Payout | Payout structure, minimum threshold, payout delay, and upfront amount. |
5 — Details and Advanced | Campaign name, tracking type, cookie life, and auto-accept settings. |
Read through each section carefully.
If anything looks wrong, click the Edit button next to that section to go back and fix it.
When everything is correct, click Launch Campaign.
Note: You can edit most campaign settings after launch by opening the campaign and clicking Edit campaign. Campaign type and tracking method cannot be changed after launch.