Growi

Choosing between Campaigns and Contracts depends on how you want to work with creators. This guide will help you understand the differences and decide which option is right for your…

Should I Use Campaigns Or Contracts?

Brands Guide to Creating Custom Creator Contracts

How to Send Contracts with eSignature to Creators on Growi

A Collect Leads campaign is used when your primary goal is growing your email list or audience — not tracking content or managing creator payouts. This is the simplest campaign…

How to Create a Collect Leads Campaign

This campaign type pays creators a set flat amount for completing a defined number of posts. It is the most straightforward campaign structure — payment is not tied to performance,…

How to Create a Fixed Payment for Total Posts Campaign

A Performance-Based campaign pays creators a set amount per a certain number of views or GMV generated. Creators earn based on how their content performs, not just on posting. This…

How to Create a Performance-Based Campaign

This campaign type combines guaranteed fixed pay with a performance incentive. Creators receive a flat payment for completing their post requirements, plus an additional bonus based on how many views…

How to Create a Fixed Payment + Performance-Based Bonus Campaign

This campaign type pays creators a set retainer based on the GMV they generated on TikTok Shop in the last 30 days. Retainer amounts are automatically determined by each creator's…

How to Create a TikTok Shop Retainer Campaign

A Pay Per Post campaign pays creators a fixed rate for every post they submit. There is no post frequency requirement — creators are paid per post, not per cycle.…

How to Create a Pay Per Post Campaign

A TikTok Shop Contest is a one-time contest exclusively for TikTok Shop creators. Creators are rewarded with bonuses based on their GMV, post count, a combination of both, or their…

How to Create a TikTok Shop Contest Campaign

A TikTok Lives campaign is a one-time contest exclusively for TikTok Shop creators focused on live streaming. Creators are rewarded based on the number of live streams they broadcast, the…

How to Create a TikTok Lives Campaign

There are two ways to onboard creators in Growi: through a Campaign or through a Contract. Both paths use the same three invitation methods, but they serve different purposes and…

How to Onboard Creators

Send free product samples to creators via Shopify or TikTok Shop. Set up target collaborations, manage sample requests, and automate approvals — all within campaign or contract setup.

Product Seeding

How to Set Up a Tiered Retainer Campaign Based on 30-Day GMV

Setting Up a Shopify Campaign on Growi

Managing Creator Applications for Campaigns on Growi

How to Adjust Creator Retainers and Post Requirements in a Campaign

Answers to the most common questions about creating and managing campaigns on Growi.

Campaign FAQs

Onboarding Creators 

Find answers and get help from Intercom Support and Community Experts

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