What is an AI Workflow?
A workflow runs continuously in the background. We help you find creators that match your criteria and reach out on your behalf.
A single workflow can:
Search Growi's database of 1M+ creators and filter by niche, audience, and performance
Send personalised direct messages via TikTok or Gmail
Attach collab invitations with your product and commission offer
Follow up automatically with creators who haven't responded
Send automated messages when key events happen, like a sample being shipped or a content deadline being missed
What are the two workflow types?
Type | What it does |
Send physical products or samples | Ship products from TikTok Shop or Shopify to creators, then automate outreach. Best for product seeding, gifting campaigns, and affiliate recruitment. |
Find and message new creators | Reach out to creators via TikTok or Gmail without shipping a product. Best for brand awareness and general creator outreach. |
How do I navigate to AI Workflows?
Log in to your Growi dashboard.
In the left sidebar, find the AI Workflows section.
Click Find Creators.
Click Create Workflow in the top-right corner.
Note: The AI Workflows section also contains Set Alerts, Curate Collections, and Growi AI. These are separate features not covered in this guide. |
What are the steps in the workflow builder?
The number of steps varies depending on which workflow type and channel you choose. Here is an overview of what each step covers:
Step | What you do here |
Goal | Choose what to automate — Send physical products or Find and message creators. |
Channel | Select your store or outreach channel and name your workflow. |
Offer Type | TikTok Shop only — choose your collab style. |
Messaging | Shopify and Find & Message workflows — select your outreach channel (Gmail, TikTok, or Shopify). |
Product | Select your product, set commission rates, configure samples, and set the offer expiry. |
Creators | Choose who receives the workflow — search new creators, use existing ones, or import a list. |
Message | Write your DM, set up follow-ups, and configure event-based messages. |
Schedule | Set the start date and end condition. |
Review | Review all settings and launch. |
Note: You can save progress at any point and return later. Every step has an Edit button on the Review screen. You can also pause or modify a workflow after it has launched. |
Which guide should I read?
Use the table below to find the right guide for what you want to do.
If you want to... | Read this guide |
Ship products via TikTok Shop and send a DM + private collab invite | TikTok Shop — Message + Target Collab |
Ship products via TikTok Shop and send a private collab invite only (no DM) | TikTok Shop — Target Collab Only |
Ship products via TikTok Shop and send a DM + open collab link | TikTok Shop — Message + Open Collab |
Ship products via TikTok Shop and send a DM only | TikTok Shop — Message Only |
Ship products via Shopify and reach out via Gmail | Shopify — Gmail Outreach |
Find and message creators via TikTok (no product shipping) | Find & Message — TikTok |
Find and message creators via Gmail (no product shipping) | Find & Message — Gmail |
Find and message creators via Shopify (no product shipping) | Find & Message — Shopify |
What shared guides should I read?
Some parts of the workflow builder work the same across all types. These are covered in two separate reference guides:
Filtering & Finding Creators — how to use the search filters and all three creator selection methods
Understanding Creator Profiles — how to read a creator's Growi Score, sales data, follower demographics, sample score, and trends