What is a TikTok Shop Workflow?
Growi lets you launch TikTok Shop creator outreach in two ways: a guided setup using a pre-built template, or full customization from a blank canvas. This guide walks through the guided template setup.
1. Choosing Your Workflow Template
Navigate to Workflows: From your Workflows page, select the TikTok Shop Outreach template.
Choose Your Outreach Type: You'll be asked to select how you want to reach creators.
Option | What it does |
Targeted Collab | Invite specific creators to promote your products. |
Open Collab | Open your products up for any creator to request. |
Message Only | Send creators a direct message without a collab invitation. |
Tip: You can combine these — for example, send a targeted collab invitation plus a follow-up DM. |
Select your preferred combination and click Continue.
2. Filtering Your Creators
Narrow down which creators the workflow will target. Available filters include:
Follower Count
Category / Niche
GMV (gross merchandise value)
Additional filters to further refine your audience
Apply the filters that match your ideal creator profile, then move to the next step.
3. Configuring Your Collab Details
Set up the specifics of your collaboration invitation:
Choose Your Products: Select which products creators can promote.
Set the Commission Rate: Set the commission rate (or ad rate) creators will earn.
Name Your Collab: Give it a clear, recognizable target collab name.
Add Your Contact Email: So creators can reach you.
Optional Settings
Option | What it does |
Offer Free Samples | Lets creators request free samples. Enable auto-approve so sample requests are approved automatically. |
Move Over Existing Creators | If you've worked with creators in prior collabs, automatically brings them into the new one. |
4. Customizing Your Follow-Up DM
After the invitation is sent, Growi can automatically send a personalized follow-up DM. Here you can:
Write the message in your own voice.
Attach images to the DM.
Set up additional follow-up messages that send automatically if the creator doesn't respond.
5. Launching Your Workflow
Once everything is configured, click Launch. Your workflow is now live, and invitations and DMs will go out to your filtered creator list automatically.
Your TikTok Shop outreach now runs on autopilot through Growi.
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Need help? Contact our support team for more assistance setting up your TikTok Shop workflow.